A Curious Mind W(o/a)nders

Sunday, September 25, 2005

Topology in Marketing

Was wondering about this when waiting for my train from Hangzhou to Shanghai (China).

The coca-cola is almost the same as in India...well almost. It's a little less sweet. The bottle looked slightly less rounded and some other minor things here and there.
Well there are the variants that a company needs to customise for the specific market and there are the invariants.
A fit case (atleast in the abstract) for application of topology, wonder why Marketing Research people haven't yet started using it, or have they and I don't know.

Any MR person listening???


Post a Comment

<< Home