Topology in Marketing
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Was wondering about this when waiting for my train from Hangzhou to Shanghai (China).
The coca-cola is almost the same as in India...well almost. It's a little less sweet. The bottle looked slightly less rounded and some other minor things here and there.
Well there are the variants that a company needs to customise for the specific market and there are the invariants.
A fit case (atleast in the abstract) for application of topology, wonder why Marketing Research people haven't yet started using it, or have they and I don't know.
Any MR person listening???
Was wondering about this when waiting for my train from Hangzhou to Shanghai (China).
The coca-cola is almost the same as in India...well almost. It's a little less sweet. The bottle looked slightly less rounded and some other minor things here and there.
Well there are the variants that a company needs to customise for the specific market and there are the invariants.
A fit case (atleast in the abstract) for application of topology, wonder why Marketing Research people haven't yet started using it, or have they and I don't know.
Any MR person listening???
posted by Ayan Bhattacharya @ 18:02
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